DP World launches TV campaign ‘We Move Cricket, So That Cricket Moves You’ with Sachin Tendulkar – Brand Wagon News

DP World, an end-to-end logistics company, has unveiled a new TV campaign ‘We Move Cricket, So That Cricket Moves You’ in partnership with cricketer Sachin Tendulkar. According to the company, the TV campaign celebrates the company’s logistics capabilities in making cricket possible around the world, including this year’s ICC Men’s Cricket World Cup India 2023.

The TVC tells the story of a cricketer how logistics Connects the world of cricket across the world. While running in a field, Sachin is surprised to see a DP World container in front of him. He chooses to walk inside a logistics container and upon entering, he is taken to a cricket bat factory – where he sees the meticulous work behind the preparation of cricket bats.

Talking about the campaign, Rizwan Soomer, MD and CEO Middle East, North Africa and India Subcontinent, DP World said, “We are delighted to partner with Sachin Tendulkar To bring our latest campaign to life, As the world’s leading provider of smart logistics solutions, we go beyond boundaries to change what’s possible for everyone – just like Sachin changed the game of cricket forever. Till now, ICC Men’s Cricket World Cup The game has been a display of excellence and enjoyment for cricket fans.”

Additionally, the campaign has been broadcast across television and digital mediums and will conclude with the conclusion of the ICC Men’s Cricket World Cup India 2023 on 19 November, along with social media platforms.

The campaign is conceptualized by BBH, directed by Lloyd Baptista and produced by Prodigious.

“We are delighted to ship this global film starring Sachin Tendulkar to DP World. Given DP World’s influence on the game, their containers are truly a gateway to possibilities. Parikshit Bhattacharya, Chief Creative Officer, BBH India, said, “This film tells the story of how DP World brings together all the elements of cricket to present the game we love more than anything else .

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